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The story
Hélène founded LAH after several years working for fashion houses.
Stylist in charge of jewelry collections, she chose to launch her own brand.
LAH (the anagram of the first names of his children and his own) was born in January 2020.
The idea?
Give birth to a personal brand, create jewelry that she wants to be sensual, good and beautiful. Car vouchers Made in a short circuit, in France, from labeled and completely recycled materials .
Designed with links and loops, their design is inspired by the links of the heart and nature. Through their round shapes, they carry within them the roundness of pleasure, the patina of transmitted jewelry and a twist that makes them unique. Modular and fun, they are designed to be in movement.
LAH is the name of a collaborative brand, based on teamwork, on highlighting the talents who participate. LAH is taking its first steps, but is already dreaming of a future made of links, loops, associations with artists, photographers, creators, who will give it its future form. That of a brand of unique jewelry, made in France, in limited edition.
The inspirations
“The power of transformation is the place where everything is possible: I like to think that nothing is fixed and that everyone has this power within themselves, the possibility of evolving and growing.”
The links , the connections between beings, those with nature, are nourished and woven thanks to the power of transformation .
Jewelry is fascinating to me because it can be both, transformation and connection.
Because jewelry is polarized by a story, a moment, a person. It's like a small reel of a film, there is the aesthetic, the grain, and the story is written gradually with the person who will wear it.